For the first time ever, Google Search is less than 50% of Alphabet's revenue

29 Oct 2026 For the first time ever, Google Search is less than 50% of Alphabet's revenue In the quarter to Sep 2026, Google Search made $63.4B of Alphabet's $128B in revenue, or 49.7%. It is the first quarter below half since Alphabet began reporting Search revenue separately. In the 31 quarters before, Search was between 52.8% and 62.0%. Over the same years, Google Cloud grew from 4.4% of revenue to 24.1%. The quarter to Sep 2026 Search and Google Cloud, share of Alphabet's revenue Each quarter's revenue from Google Search & other and from Google Cloud, as a share of Alphabet's total revenue. Everything else is YouTube ads, subscriptions and devices, Google Network and Other Bets. Dec 2018 to Sep 2026 Share Tabular dataTable About the data Search is the line Alphabet reports as "Google Search & other": ads on Google Search and on other Google properties such as Gmail, Maps and Google Play. YouTube ads, the ad network, subscriptions, devices, Google Cloud and Other Bets are counted in everything else. Search revenue still grew: the share fell because the rest of Alphabet grew faster. More insights