How Choco used OpenAI APIs to streamline food distribution, boost productivity, and unlock growth
This is an in-depth customer story on real-world AI impact, detailing how Choco leveraged OpenAI APIs to transform its operations.
Streamlining food distribution
Choco, a leading digital platform for the food service industry, faced significant challenges in managing the complex, high-volume flow of orders between restaurants and suppliers. Manual data entry and unstructured communication led to errors, delays, and inefficiencies across the supply chain.
By integrating OpenAI APIs, Choco automated the extraction and normalization of order data from various communication channels—including email, fax, and PDFs. This allowed the platform to dramatically reduce processing time and eliminate costly mistakes, ensuring that every order was captured accurately and routed to the right supplier without human intervention.
Boosting productivity across teams
The implementation of AI-powered tools had a direct impact on internal workflows. Customer support and operations teams were able to offload repetitive tasks, such as order confirmation and discrepancy resolution, to automated systems.
- Reduced average order handling time by over 60%.
- Enabled support agents to focus on high-value customer relationships instead of data entry.
- Provided real-time insights into order status, improving transparency for all stakeholders.
“OpenAI’s APIs have become the backbone of our operational efficiency. We’ve seen a measurable lift in both speed and accuracy, which directly translates to better service for our users.” — A Choco product lead
Unlocking growth through scalable AI
With the operational burden lifted, Choco unlocked new opportunities for growth. The AI-driven system allowed the company to onboard new markets and suppliers faster, without needing to scale headcount proportionally.
Moreover, the data captured through AI processing enabled predictive analytics, helping Choco identify demand patterns and optimize inventory recommendations for its partners. This turned a logistics platform into a strategic growth partner for the food industry.
For developers and technical teams, the integration was built on robust API practices:
// Example of using OpenAI API for order extraction
const response = await openai.chat.completions.create({
model: "gpt-4",
messages: [
{ role: "system", content: "Extract structured order data from the following text." },
{ role: "user", content: rawOrderText }
],
temperature: 0
});This modular approach allowed Choco to iterate quickly, test new use cases, and continuously improve the accuracy of its AI models—ultimately driving sustainable, long-term growth across its entire ecosystem.