Mark Gurman, in his weekend Power On column at Bloomberg (gift link):
The Schiller exit is a bit more notable. Unlike Maestri, he still had a real job: The veteran executive ran the App Store and Apple Events. The App Store portion alone is no joke. It generates an estimated $30 billion a year and can be very challenging to manage. Apple’s app marketplace is loved by many consumers, but often criticized by developers and subjected to increasingly onerous regulations. It was a busy, all-encompassing gig and nowhere near a semiretirement. Apple Events, meanwhile, is how the company communicates its new product launches to customers. It’s also nothing close to fun and games.
Now, Schiller is 66 and clearly wanted to have some semblance of retirement. He can focus on philanthropy and spend more time with family. But there’s a bit more to the story, I’m told. Ternus and services chief Eddy Cue want to make even more money from the App Store and figure out ways to raise margins and squeeze additional recurring revenue from the platform. Schiller, on the other hand, seems to believe that such moves will only further irk developers and governments. While there was no internal blowup or anything like that, it’s something he wanted no part of.
I sure hope that’s not true, because that would be awful — making a bad situation worse — and pretty much the exact opposite of what Apple ought to do.
From the archive: Schiller, in a 2011 email to Cue and Steve Jobs:
Just as one thought, once we are making over $1B a year in profit from the App Store, is that enough to then think about a model where we ratchet down from 70/30 to 75/25 or even 80/20 if we can maintain a $1B a year run rate? I know that is controversial, I just tee it up as another way to look at the size of the business, what we want to achieve, and how we stay competitive. Again, just food for thought.